Website Design and Development Proposal and Scope of Work
For: Suffield Players
Presented by: Jarrod “Jay” Skeggs – The Web Dude
November 15, 2022
Needs & Problems
Presently, Suffield Players, a nonprofit theater company has an old website that they would like to use as an archive / historical site. Suffield Players would like to create a new website that will be used more for marketing, event management and ticket sales. The current website is out of date and is managed by a single point of contact (single point of failure). The new website should be managed by multiple members of the Suffield Players to ensure that the organization can operate efficiently should any managing members exit either voluntarily or involuntarily.
Needs for the new Suffiled Players website:
- Events Management
- Online Ticket Booking
- Donation Capability
- Standard Marketing Information
- Email Marketing
- Email Notifications for sales
Solutions
In order to address the existing needs and problems for Suffiled Players, the solutions below should be considered and implemented as soon as possible.
- WordPress Website
- Ticketing Booking solution
- Donation system
- Robust and secure website hosting
Deliverables
As part of the overall solution, The Web Dude will deliver the following for Suffield Players.
- Newly designed website that adheres to modern standards for both user experience and website visitor conversion
- Business grade Managed Hosting Service that will scale as needed as Suffield Players grows and increases sales.
- Website Page Details
- Home
- Upcoming Shows
- Calendar
- Show Details
- Box Office
- Ticket Booking
- About
- News
- Donate / Support
- Sponsors
- Become a Sponsor
- Contact
- Contact Confirmation
- Terms of Service
- Privacy Policy
- Refund Policy
Things or services not included in this scope of work:
- Ongoing Search Engine Optimization
- Design or development of logos or other specialty graphic assets
- Support Licenses for premium plugins such as Ticket Booking, Donations, etc. (These are quoted seperately and will be billed annually).
Process
The website design and development process will follow the steps outlined below:
- Website Design
- Website Development
- Website functionality testing
- Website Launch
Soft Cost Breakdown & Discounts
Website Design & Development
Payment System Implementation
Ticket Booking Implementation
Donation System Implementation
Email Marketing System Implmentation
Total One-time Investment Cost
Description
The process of designing the website aesthetically along with the process of implementing full technical function.
Integration of the Stripe Online Payment Gateway. This will serve to collect payment for online ticket booking, box office in-person sales and donations.
Integration of the Ticket Booking system. This will serve to allow attendees to book any number of seats for each show.
Integration of the GiveWP donation system. This system enables donors to make either a one-time or recurring donation to Suffield Players. This platform also includes the ability for donors to login and manage their donations and see their donation history. Optionally, you can allow donors to add the credit card fees to their donation so that they are absorbing that cost instead of Suffield Players.
MailPoet Email Marketing software enables Suffield Players to collect and market to up to 20,000 email addresses. CAN SPAM Laws apply.
FP Investment
$5,800
$1,500
$1,115
$750
$1,500
Discount %
40%
25%
25%
25%
100%
NP Investment
$3,480
$1,125
$836.25
$562.50
$0
$6,003.75
Soft Cost Options Breakdown & Discounts
Online Swag Store Implementation
Auto Post to Social Networks Implementation
Total One-time Investment Cost
Description
Creation of an online e-commerce store enabling Suffield Players to sell physical and/or digital goods such as T-Shirts, Programs, Digital Downloads, etc.
Implementation of software that enables new website content including Events/Shows and Blog Posts to be published directly to Suffield Players social networks.
FP Investment
$1,500
$1,250
Discount %
45%
25%
NP Investment
$825
$937.50
$1,762.50
Hard Cost Breakdown & Discounts
Ticket Booking Software
Donation System Software
Email Marketing System Software
Managed Website Hosting & Maintenance
Total Annual Hard Cost
Description
This software includes a calendar / event feed system. Also included is an online booking system (ability to book any number of seats for shows online).
This software includes the ability to create donation forms that allow donors to select pre-selected donation amounts or a custom donation amount. The software also has the capability to allow donors to set up recurring donations and they can absorb the cost of the credit card processing fees. Further, Suffield Players can set up "Campaign Based" fundraisers so that donors can donate to a specific cause or need.
MailPoet Software for email marketing with up to 20,000 email addresses.
This is the provision of website hosting and maintenance which includes:
- Secure hosting for the website
- Administration of all software updates
- Daily backups of all website files and database
- SSL Certificate for secure transactions
- Notification deliverability service
- Secure hosting for the website
- Administration of all software updates
- Daily backups of all website files and database
- SSL Certificate for secure transactions
- Notification deliverability service
FP Investment
$329/year
$499/year
$1,740/year
$2,999/year
Discount %
10%
10%
100%
83.35%
NP Investment
$296.10/year
$449.10/year
$0/year
$499/year
$1,244.20/year
Hard Cost Options Breakdown & Discounts
Online Swag Store Software
Auto Post to Social Networks Implementation
Total One-time Investment Cost
Description
Software required Suffield Players to sell physical and/or digital goods such as T-Shirts, Programs, Digital Downloads, etc.
Software required that enables new website content including Events/Shows and Blog Posts to be published directly to Suffield Players social networks.
FP Investment
$199/year
$399/year
Discount %
10%
10%
NP Investment
$179.10/year
$359.10/year
$538.20/year
Investment Recap
Website Design Project Fee
One-time project fee $6,003/one-time
- This is based on the scope of work outlined in the sections above. This is a one-time fee.
- Payment terms for the project fee are 50% payment in advance and the remaining 50% payment upon completion.
- Payment may be made by Credit Card or Company Check. Credit Card payments are subject to a conveninece fee.
Annual Hard Costs
Software & Support $745.20/annual
- Ticket Booking Software annual cost
- Donation System Software annual cost
- MailPoet email marketing software
- Annual Hard Costs are invoiced at the time of the initial project deposit.
Managed Website Hosting
Hosting & Maintenance $499/annual
- Website hosting
- Website File and Database backups daily
- SSL Security Cerftificate
- Server Level Caching
- Website Firewall via .htaccess
- Server Level security scanning
- Managed updates of plugins, themes and WordPress core
- Managed Website Hosting & Maintenance is invoiced at the time of the initial project deposit.
Get Started
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