678-568-1480 [email protected]

Website Design and Development Proposal and Scope of Work

 

For: Vermillion Farms

 

Presented by: Jarrod “Jay” Skeggs – The Web Dude

 

June 3, 2022

Vermillion Farms Needs

Vermillion Farms is planning to offer CSA Boxes on a subscription basis. They would like to offer their customers the option of free delivery within a certain radius from the farm on Mondays and Fridays OR the option to pickup their boxes at several local farmers markets.

Important things that must happen during the website subscription purchase experience:

  • Clean, well designed website that represents the Who, What, When, Where, Why and How of Vermillion Farms
  • Easy subscription setup & management for both customer and Vermillion Farms
  • Clear option of either
    • Free Delivery within delivery area
    • Pickup at local Farmer’s Market
    • Funnel customer to pickup option if they are not within delivery area
  • Easy ability to label boxes for pickup
  • Subscription renewal synchronization
    • Subscribers get charged 3 days prior to delivery or pickup

Customer Subscription Experience Funnel

The subscription signup experience will happen as follows:

  • Free Delivery (limited locations) or Pickup at Farmer’s Market
    • Free Delivery Radio Select Button
      • Customer is prompted to enter their zipcode to see if free delivery is available
        • Available on Monday (based on zipcode)
          • Subscribe Now Button presented
            • Customer is directed to the Monday Box Delivery Subscription Product already loaded in a cart
              • Customer proceeds to checkout where they provide their Billing Address, Delivery Address and payment information
                • Order confirmation page presented to customer along with Email notification of order
                • Vermillion Farms receives new order notification
        • Availalbe on Friday (based on zipcode)
          • Subscribe Now Button presented
            • Customer is directed to the Friday Box Delivery Subscription Product already loaded in a cart
              • Customer proceeds to checkout where they provide their Billing Address, Delivery Address and payment information
                • Order confirmation page presented to customer along with Email notification of order
                • Vermillion Farms receives new order notification
        • Delivery is not available – Would you like to pickup a box at a local Farmer’s Market?
          • Yes
            • Choose from the following Farmer’s Markets:
              • Market A – Tuesday between 4 and 7 PM
                • Customer is directed to the Market A – Tuesday between 4 and 7 PM Subscription Product already loaded in a cart
                  • Customer proceeds to checkout where they provide their Billing Address and payment information
                    • Order confirmation page presented to customer along with Email notification of order
                    • Vermillion Farms receives new order notification
              • Market B – Thursday between 3 and 6 PM
                • Customer is directed to the Market B – Thursday between 3 and 6 PM Subscription Product already loaded in a cart
                  • Customer proceeds to checkout where they provide their Billing Address and payment information
                    • Order confirmation page presented to customer along with Email notification of order
                    • Vermillion Farms receives new order notification
              • Market C – Saturday between 10 AM and 2 PM
                • Customer is directed to the Market C – Saturday between 10 AM and 2 PM Subscription Product already loaded in a cart
                  • Customer proceeds to checkout where they provide their Billing Address and payment information
                    • Order confirmation page presented to customer along with Email notification of order
                    • Vermillion Farms receives new order notification
          • No – I’d like to find out about the possibility of delivery even though I’m outside the delivery area
            • Customer is presented with a form to submit their name, email address and phone number.
              • Vermillion Farms receives an email notification with the customer’s information so that they can follow up.
              • Customer is directed to a confirmation page.
              • Customer receives a copy of their submission at the email address they entered on the form.
    • Farmers Market Radio Select Button
      • Choose from the following Farmer’s Markets:
        • Market A – Tuesday between 4 and 7 PM
          • Customer is directed to the Market A – Tuesday between 4 and 7 PM Subscription Product already loaded in a cart
            • Customer proceeds to checkout where they provide their Billing Address and payment information
              • Order confirmation page presented to customer along with Email notification of order
              • Vermillion Farms receives new order notification
        • Market B – Thursday between 3 and 6 PM
          • Customer is directed to the Market B – Thursday between 3 and 6 PM Subscription Product already loaded in a cart
            • Customer proceeds to checkout where they provide their Billing Address and payment information
              • Order confirmation page presented to customer along with Email notification of order
              • Vermillion Farms receives new order notification
        • Market C – Saturday between 10 AM and 2 PM
          • Customer is directed to the Market C – Saturday between 10 AM and 2 PM Subscription Product already loaded in a cart
            • Customer proceeds to checkout where they provide their Billing Address and payment information
              • Order confirmation page presented to customer along with Email notification of order
              • Vermillion Farms receives new order notification

Deliverables

As part of the overall solution, The Web Dude will deliver the following for Vermillion Farms.

  • Newly designed or redesigned website that adheres to modern standards for both user experience and website visitor conversion
  • Business grade Managed Hosting Service that will scale as needed as Vermillion Farms grows and increases sales.
  • Website Page Details
    • Home
    • Subscribe
      • Monday Delivery Box Subscription
      • Friday Delivery Box Subscription
      • Market A Box Pickup Subscription
      • Market B Box Pickup Subscription
      • Market C Box Pickup Subscription
        • Cart
        • Checkout – Includes integration of Stripe of Authorize.net Payment Gateway
        • Order Confirmation
        • My Account
          • Orders
          • Edit Account
          • Addresses
    • About
    • Contact
      • Contact Confirmation
    • Terms of Service
    • Privacy Policy
    • Refund Policy
  • Administrative Interface Details
    • Order / Subscription Management Console
    • Delivery Label Printing for labeling boxes for delivery
    • Pickup Label Printing for labeling boxes for pickup
  • ¬†Zoom Training on how to manage:
    • Orders
    • Subscriptions
    • Label Printing
  • Video reference manual on how to manage:
    • Orders
    • Subscriptions
    • Label Printing

Things or services not included in this scope of work:

  • Ongoing Search Engine Optimization
  • Design or development of logos or other specialty graphic assets

Process & Timeframe

The website design and development process will follow the steps outlined below:

  • Website Design
  • Website Development
  • Website functionality testing
  • Website Launch

The website design and development timframe for completion will be 20 – 25 business days following receipt of initial deposit.

Investment

Get Started

To accept this proposal, be sure to check the boxes below and enter your Digital Signature indicating that you agree to the proposal and scope of work.

Acceptance*
Name*
Billing Address*
*
This field is for validation purposes and should be left unchanged.