Website Design and Development Proposal and Scope of Work


For: Casey Moon Designs


Presented by: Jarrod “Jay” Skeggs – The Web Dude


June 17, 2024

Needs & Problems

Presently, Casey Moon Designs has a  website running on the GoDaddy Site Builder platform. The website design is very out of date and represents custom furniture rather than custom kitchens and cabinets. 

The existing website can be revamped by owner Casey Moon, but in an effort to minimize the amount of time required to realize advertising ROI, it could be a better option to let The Web Dude craft a new website focused on the custom kitchens and cabinets business.


In order to address the existing needs and problems for Casey Moon Designs, the solutions below should be considered and implemented as soon as possible.

  • New WordPress Website configured for Search Engine Optimization (SEO) and Search Engine Marketing (SEM – aka Google Ad Words)
  • Presentation of before and after photos for both cabinetry and kitchen remodels
  • Presentation of customer testimonials if available
  • Presentation of call-to-action coupled with lead collection forms for Google Ad Words Campaigns


As part of the overall solution, The Web Dude will deliver the following for Casey Moon Designs.

  • Newly designed website that adheres to modern standards for both user experience and website visitor conversion
  • Business grade Managed Hosting Service that will scale as needed as Casey Moon Designs grows and increases sales.
  • Website Page Details
    • Home
    • Services
    • Contact
      • Contact Confirmation
    • Terms of Service
    • Privacy Policy
    • Refund Policy

Things or services not included in this scope of work:

  • Ongoing Search Engine Optimization
  • Ongoing Search Engine Marketing Management (this is covered in a separate proposal)
  • Design or development of logos or other specialty graphic assets


The website design and development process will follow the steps outlined below:

  • Research top competitors strategies and approaches
  • Research website visitors expectations
  • Website Design
  • Website Development
  • Website functionality testing
  • Website Launch


Get Started

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