Website Design and Development Proposal and Scope of Work
For: Casey Moon Designs
Presented by: Jarrod “Jay” Skeggs – The Web Dude
June 17, 2024
Needs & Problems
Presently, Casey Moon Designs has a website running on the GoDaddy Site Builder platform. The website design is very out of date and represents custom furniture rather than custom kitchens and cabinets.
The existing website can be revamped by owner Casey Moon, but in an effort to minimize the amount of time required to realize advertising ROI, it could be a better option to let The Web Dude craft a new website focused on the custom kitchens and cabinets business.
Solutions
In order to address the existing needs and problems for Casey Moon Designs, the solutions below should be considered and implemented as soon as possible.
- New WordPress Website configured for Search Engine Optimization (SEO) and Search Engine Marketing (SEM – aka Google Ad Words)
- Presentation of before and after photos for both cabinetry and kitchen remodels
- Presentation of customer testimonials if available
- Presentation of call-to-action coupled with lead collection forms for Google Ad Words Campaigns
Deliverables
As part of the overall solution, The Web Dude will deliver the following for Casey Moon Designs.
- Newly designed website that adheres to modern standards for both user experience and website visitor conversion
- Business grade Managed Hosting Service that will scale as needed as Casey Moon Designs grows and increases sales.
- Website Page Details
- Home
- Services
- Contact
- Contact Confirmation
- Terms of Service
- Privacy Policy
- Refund Policy
Things or services not included in this scope of work:
- Ongoing Search Engine Optimization
- Ongoing Search Engine Marketing Management (this is covered in a separate proposal)
- Design or development of logos or other specialty graphic assets
Process
The website design and development process will follow the steps outlined below:
- Research top competitors strategies and approaches
- Research website visitors expectations
- Website Design
- Website Development
- Website functionality testing
- Website Launch
Investment
Website Design Project Fee
One-time project fee- This is based on the scope of work outlined in the sections above. This is a one-time fee.
- Payment terms for the project fee are 50% payment in advance and the remaining 50% payment upon completion.
- Payment may be made by Credit Card or Company Check. Credit Card payments are subject to a conveninece fee.
Managed Website Hosting
Monthly Option- Website hosting
- Website File and Database backups daily
- SSL Security Cerftificate
- Server Level Caching
- Website Firewall via .htaccess
- Server Level security scanning
- Managed updates of plugins, themes and WordPress core
Managed Website Hosting
Annual Option- Website hosting
- Website File and Database backups daily
- SSL Security Cerftificate
- Server Level Caching
- Website Firewall via .htaccess
- Server Level security scanning
- Managed updates of plugins, themes and WordPress core
Get Started
To accept this proposal, be sure to check the box below and enter your Digital Signature indicating that you agree to the proposal and scope of work.