678-568-1480 [email protected]

Website Design and Development Proposal and Scope of Work

 

For: Promenade on 6, Carmel, NY

 

Presented by: Jarrod “Jay” Skeggs – The Web Dude

 

Phase 1 February 10, 2021

Phase 2 September 1, 2021

Promenade on Six Website Needs 

Presently, Promenade on Six is prepared to develop a real estate venture similar in concept to the Hawley Silk Mill in Hawley, PA. The goal of the website initially is to promote Promenade on Six to prospective tenants (Phase 1). As the venue gains traction with occupancy by tenants, it will be necessary to continue to attract tenants but also to attract shoppers to the venue so that tenants can make sales (Phase 2).

Must haves for Promenade on Six website:

  • Professional imagery – if necessary, this can be architectural renderings in the beginning, but ideally, high quality, professional photographs of the venue should be leveraged. (Phase 1)
  • Space Options / Layout information – This can be architectural renderings in the beginning. Ultimately, as spaces are roughed in, high quality photography should be used. (Phase 1)
  • Persistent contact information – Website visitors should always have a phone number and email address in view on their screen / display so that they can easily make contact when their interest reaches the point that they are ready to make contact. (Phase 1)
  • Lead Capture Form – Front and center during the initial phase of attracting tenants, a contact form should be presented so that it’s clearly and easily inviting prospective tenants to find out details about becoming a tenant. (Phase 1)
  • Multi Focused Home Page Design (Phase 2)
  • Updated Nagivation (Phase 2)
  • Dedicated Tenant Pages (Phase 2) 

Solutions

In order to address the website needs for Promenade on Six, the solutions below should be considered and implemented.

  • Standards based website solution built on WordPress
  • Website geo optimized for retail space keywords relative to Carmel, NY
  • Robust and scalable managed website hosting

Deliverables

As part of the overall solution, The Web Dude will deliver the following for Promenade on Six, Phase 1 website.

  • Newly designed website that adheres to modern standards for both user experience and website visitor conversion
  • Business grade Managed Hosting Service that will scale as needed as Promenade on Six evolves.
  • Website Page Details
    • Home
      • Venue Information
        • Architectural Rendering or Professional Photograph(s)
      • Space Available
      • Amenities & Services Available
      • Contact Form
    • Privacy Policy

Things or services not included in this scope of work:

  • Ongoing Search Engine Optimization
  • Design or development of logos or other specialty graphic assets
  • Photos of Venue
  • Email Service
  • Phase 2 website development

As part of the overall solution, The Web Dude will deliver the following for Promenade on 6, Phase 2 website. This scope may change as the needs of the venue evolve.

  • Multi Focused Home Page Design – Existing Tenant focused home page will act as the landing page for prospective tenants. New home page will split the focus between representing the shopping at Promenade on 6 and prospective tenant information. (Phase 2)
  • Updated Nagivation (Phase 2) – will include:
    • Home
    • Shop
      • Each Dedicated Tenant Page that is “shopping” will be a sub page of the Shop link
    • Eat
      • Each Dedicated Tenant Page that is an “eatery” will be a sub page of the Eat link
    • Space Available – this page will be the current single page that exists.
  • Dedicated Tenant Pages (Phase 2) – Each tenant page will include information bulleted below which is to be provided by the tenant:
    • Tenant Logo
    • 3 image slider
    • Tenant Hours
    • Tenant Contact information
      • Phone Number
      • Email Address
      • Website Address
    • Business description
    • Bulleted list of products / services offered
    • Link to menu (if applicable)

Things or services not included in this scope of work:

  • Ongoing Search Engine Optimization
  • Design or development of logos or other specialty graphic assets
  • Photos of Venue
  • Email Service

Process

The website design and development process will follow the steps outlined below:

  • Research top competitors/comparables strategies and approaches
  • Research website visitors expectations
  • Website Design
  • Website Development
  • Website functionality testing
  • Website Launch

Investment Phase 1

Investment Phase 2

Get Started

To accept this proposal, be sure to check the box below and enter your Digital Signature indicating that you agree to the proposal and scope of work.

Phase 1 Website Design Proposal & Annual Managed Website Hosting accepted on February 11, 2021 at 2:52 PM by Jennifer Maher.

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