Google Ad Words Proposal and Scope of Work


For: Casey Moon Designs


Presented by: Jarrod “Jay” Skeggs – The Web Dude


June 17, 2024

Needs & Problems

Presently, Casey Moon Designs is in need of consistent exposure to qualified leads for kitchen remodels and kitchen cabinet prospects.

Casey Moon Designs needs to increase the number of projects landed annualy in order to increase sales and needs a steady flow of leads in order to achieve this goal.


In order to address the existing needs and problems for Casey Moon Designs, the solutions below should be considered and implemented as soon as possible.

Google AdWords Proposal and Scope of Work

I. Introduction

Thank you for considering our services for managing your Google AdWords campaigns. At The Web Dude, we specialize in driving targeted traffic and maximizing ROI through strategic pay-per-click (PPC) advertising. This proposal outlines our approach, services, and the benefits of partnering with us.

II. Objectives

Our primary objectives for managing your Google AdWords campaigns include:

  • Increasing website traffic
  • Improving lead generation and conversions
  • Maximizing return on advertising spend (ROAS)
  • Enhancing brand visibility and awareness

III. Scope of Work

1. Initial Assessment and Strategy Development:

  • Conduct a thorough audit of existing AdWords campaigns (if applicable).
  • Analyze competitors and industry trends.
  • Define target audience and buyer personas.
  • Develop a customized PPC strategy aligned with your business goals.

2. Campaign Setup:

  • Create new AdWords campaigns or optimize existing ones.
  • Implement advanced campaign settings (location targeting, ad scheduling, device targeting, etc.).
  • Develop compelling ad copy and creatives (text ads, responsive search ads, display ads, etc.).
  • Set up conversion tracking and goals to measure campaign effectiveness.

3. Ongoing Campaign Management:

  • Keyword research and optimization to improve relevancy and quality score.
  • Continuous A/B testing of ad copy and creatives to enhance performance.
  • Bid management and budget optimization for maximum ROI.
  • Regular performance analysis and reporting with actionable insights.
  • Campaign adjustments based on seasonal trends, market changes, and performance metrics.

4. Optimization and Improvement:

  • Monitor and adjust bids to maintain top performing keywords.
  • Refine targeting parameters to reach the most qualified audience.
  • Implement negative keywords to reduce irrelevant clicks.
  • Implement ad extensions to improve ad visibility and CTR (click-through rate).
  • Regularly update ad creatives to maintain engagement and relevance.

5. Reporting and Communication:

  • Provide monthly performance reports detailing key metrics (impressions, clicks, conversions, etc.).
  • Conduct regular meetings to review campaign performance and discuss strategy adjustments.
  • Offer strategic recommendations for campaign improvement and growth.

IV. Deliverables

  • Customized PPC strategy document.
  • Well-structured and optimized AdWords campaigns.
  • Detailed monthly performance reports.
  • Transparent communication and ongoing support.

V. Investment

Our pricing is based on the complexity and scale of your AdWords campaigns. We offer competitive rates with flexible terms tailored to your budget and goals. Please find attached a detailed cost breakdown for your review.

VI. Why Choose The Web Dude?

  • Expertise: Certified Google Ads professionals with proven experience.
  • Customization: Tailored strategies to meet your unique business objectives.
  • Transparency: Clear reporting and regular updates on campaign performance.
  • Results-Driven: Focus on achieving measurable results and maximizing ROI.

VII. Next Steps

We look forward to the opportunity to partner with you and drive success through effective Google AdWords campaigns. Please feel free to contact us to schedule a meeting or discuss any questions you may have.

Thank you for considering The Web Dude as your Google AdWords management partner.


Get Started

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