678-568-1480 [email protected]

Website Design and Development Proposal and Scope of Work

 

For: Frankly Speaking Benefits

 

Presented by: Jarrod “Jay” Skeggs – The Web Dude

 

September 21, 2022

Needs Assessment

Frankly Speaking Benefits, owned by Frank Lotierzo, is in need of a clean and straightforward website that can be used to represent and market the business.

Features and functions:

  • Easily navigable website for visitors so that they can find the information they are looking for quickly.
  • Basic information that communicates the nature of the business which is health and wellness related insurance.
  • Listing of different Insurance types provided.
  • Pages dedicated to each Insurance type provided.
  • Funnel visitors to “Get a Quote” call to action on all website pages which lands the visitor on the Health Sherpa system for Frankly Speaking Benefits.
  • Ability for website visitors to complete a contact form to request a phone call or contact from Frankly Speaking Benefits.

Solutions

In order to address the needs assessment for Frankly Speaking Benefits, the solutions below should be implemented.

  • Website built on WordPress.
  • Modern minimalistic design standards as expressed by Frank Lotierzo during intial discussion.
  • Simple intuitive navigation menu.
  • Contact form on each page.
  • Google Analytics tracking.

Deliverables

As part of the overall solution, The Web Dude will deliver the following for Frankly Speaking Benefits.

  • Newly designed website that adheres to modern standards for both user experience and website visitor conversion.
  • Business grade Managed Hosting Service that will scale as needed as Frankly Speaking Benefits grows.
  • Website Page Details
    • Home
    • Insurance Services
      • Health Insurance
      • Medicare
      • Life Insurance
      • Supplemental
      • Dental & Vision
    • Contact
      • Contact Confirmation
    • Terms of Service
    • Privacy Policy

Things or services not included in this scope of work:

  • Search Engine Optimization
  • Design or development of logos or other specialty graphic assets
  • Premium stock photography requiring licensing. (Please note, we will use royalty free stock photography that does not require licensing unless Frankly Speaking Benefits selects specific images for the website).

Process

The website design and development process will follow the steps outlined below:

  • Research top competitors strategies and approaches
  • Research website visitors expectations
  • Website Design
  • Website Development
  • Website functionality testing
  • Website Launch

Investment

Get Started

To accept this proposal, complete the form below. The Web Dude will be notified and our billing system will generate a deposit invoice within one business day.

We look forward to serving you.

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