Website Design and Development Proposal and Scope of Work

 

For: Joshua Troseth / DPF Clean Technologies, Inc.

 

Presented by: Jarrod “Jay” Skeggs – The Web Dude

 

January 25, 2023

Needs & Problems

Presently, DPF Clean Technologies, Inc. has a website that is functional but outdated.

DPF Clean Technologies, Inc. wishes to improve their overall professaional appearance by implementing a professional design that is congruent with other competitors in the industry. Further, DPF Clean Technologies, Inc. wants their website to be representative of the high quality work that they perform for their clients.

The wesite should also reflect and represent the ease of doing business with DPF Clean Technologies, Inc.  based on their regular routes covering areas of North Georgia that tend to be filled with opportunities for new business.

Current problems or issues to be addressed:

  • Dated Design
  • Currently a bit of a chore for a prospect to copmlete a lead collection form.
  • Presentation and consistency of contact information.
  • Lack of geographically search optimized landing pages that can be used for Search rankings as well as Google Ads.

Solutions

In order to address the existing needs and problems for DPF Clean Technologies, Inc. , the solutions below should be considered and implemented as soon as possible.

  • Implement a fresh modern and professional website design representative of similar service providers in the DPF Cleaning Industry.
  • As part of the overall design, implement lead collection forms in a way that makes it easy for visitors to express interest.
  • As part of the overall design, include permanent, “sticky”, page header that includes DPF Clean Technlogies, Inc. phone number and email address.
  • Search Engine Optimization configuration and submittal.
  • Create geographically search optimized landing pages that relate to the regular routes traveled by DPF Clean Technologies, Inc. in order to gain better search engine results over time.

Deliverables

As part of the overall solutions mentioned, The Web Dude will deliver the following for DPF Clean Technologies, Inc.

Redesigned pages as follows:

  • Home – maintain a simplistic approach while including quality supporting imagery and working toward funneling visitors to either completion of lead collection form or to view the regular routes that DPF Clean Technologies, Inc. travels.
  • Routes – Envisioning a grid of routes listing the city title and a supporting graphic with a button to click through to the dedicated city / route page.
    • Gainesville, GA – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
    • Cumming, GA – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
    • Norcross, GA – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
    • Athens, GA – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
    • Kennesaw, GA – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
    • Conyers, GA – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
    • Fulton Industrial Blvd – Route landing page will be designed and optimized for the title city along with DPF Cleaning, ie, [City Name] DPF Cleaning
  • About Us – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Cleaning and North GA DPF Cleaning.
  • Services – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Cleaning and North GA DPF Cleaning.
    • Removal / Installation – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Cleaning and North GA DPF Cleaning.
  • For Sale – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Used Equipment and North GA DPF Used Equipment.
  • Service Intervals – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Cleaning and North GA DPF Cleaning. Seems that most of these PDF links are dated back to 2013. Ideally we’ll want to get the updated PDFs if possible.
  • News – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Cleaning and North GA DPF Cleaning.
  • Contact – Utilize existing content with improved imagery. Improve keyword density of Atlanta DPF Cleaning and North GA DPF Cleaning.
  • Privacy Policy – This page will not be a part of main navigation. We use a boiler plate template. If you have specific Privacy Policy verbiage you wish to use, please provide this upon project commencement.
  • Website Terms of Use – This page will not be a part of main navigation. We use a boiler plate template. If you have specific Website Terms of Use verbiage you wish to use, please provide this upon project commencement.

    Process

    The website design and development process will follow the steps outlined below:

    • Research top competitors strategies and approaches
    • Research website visitors expectations
    • Website Design
    • Website Development
    • Website functionality testing
    • Website Launch

    Timeframe

    Timeframe for completion of this project is estimated to be 30 business days.

    This is contingent upon DPF Clean Technologies, Inc providing any necessary content updates, imagery, updated PDFs or other assets to be utilized on the website.

    Investment

    Get Started

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