Website Design Proposal and Scope of Work


For: Martin Latsis – Custom Closets & Frameless Shower Doors


Presented by: Jarrod “Jay” Skeggs – The Web Dude


September 22, 2023

About The Web Dude

Founded in 2011, The Web Dude has evolved into a full service Website Design, Development and Managed Hosting micro agency. We provide bespoke solutions for small to medium sized businesses, non-profits and government entities.

Custom Closets & Frameless Shower Door Website Needs

In brief, Martin Latsis has been operating as ML Locks since 2007 and primarily serving builders to install locks, custom closets, frameless shower doors and other various items in new homes.

In an effort to leverage the 300K to 500K home remodel market, Martin has decided to also take a Direct to Consumer approach focused around Custom Closets and Frameless Shower Doors.

Desired Website Goals & Outcomes

  • Modern website design that lines up with current industry standards for Custom Closet providers.
  • Establishing credibility through:
    • Display of past project photos
    • In Business Since 2007 statement
    • Customer Testimonials / Reviews as they become available
  • Collecting contact information quickly and easily from website lead capture forms.
  • Receiving phone calls from website visitors who are interested in Custom Closets or Frameless Shower Doors


In order to address the website issues and needs for the direct to consumer Custom Closets and Frameless Shower Doors business, the following strategies should be implemented as soon as possible.

  • Establish a professional Website
  • The Web Dude Managed Website Hosting & Maintenance
  • Consideration of Google AdWords strategy to generate qualified website traffic and subsequent leads.


As part of the overall solution, The Web Dude will deliver the following for Martin Latsis and the new direct to consumer Custom Closets and Frameless Shower Doors business.

  • Website that adheres to modern standards for both user experience and website visitor conversion.
  • Website design will be in line with industry standards for Custom Closet providers including lead capture mechanisms, galleries and overall positioning.
  • Business grade Managed Website Hosting and Maintenance Service to ensure the website is secure and fully operational.
  • Font Based Logo which can be used across all marketing media.
  • Website Page Details
    • Home
    • Custom Closets
      • Positioning verbiage
      • Gallery
      • FAQs
      • Lead Capture Form
    • Framelsss Shower Doors
      • Positioning verbiage
      • Gallery
      • FAQs
      • Lead Capture Form
    • Contact
    • Contact Confirmation (All visitors will land here after submitting lead capture form regardless of what page they submit from)
    • Terms of Service
    • Privacy Policy

Things or services not included in this scope of work:

  • Ongoing Search Engine Optimization
  • Design or development of specialty graphic assets
  • Photography or videography or other desired visuals to be used on the website.

Process & Timeline


The website design and development process will follow the steps outlined below:

  • Website Design
  • Website Development
  • Website functionality testing
  • Website Launch


The timeline for design, development and deployment of the website will be:

  • Design: 10 business days following project commencement.
  • Design Revisions / Changes, if necessary, 10 business days following revisions requests.
  • Completed Design: 10 business days following Design Revisions delivery.
  • Completed Development: 5 business days following Design Revisions delivery.
  • Testing: 2 business days following Completed Development.
  • Launch: 2 business days following Testing completion.
  • Post Launch testing: Immediately following launch.

Statement of Ownership

Upon completion of website design and payment in full for design project fee, all website files and databases become property of Martin Latsis and/or the newly founded Custom Closet and Frameless Shower Door business .

All future work performed by The Web Dude for the Martin Latsis and/or the newly founded Custom Closet and Frameless Shower Door business website becomes property of the Martin Latsis and/or the newly founded Custom Closet and Frameless Shower Door business upon completion and payment in full if the work requires payment.

If desired, The Web Dude will provide a copy of all website files and databases on either a regular basis or on a by request basis for Martin Latsis and/or the newly founded Custom Closet and Frameless Shower Door business.

Website Desgin & Development Investment

Google AdWords Services

To drive website visitors to the new website, it is recommended that you utilize Google AdWords campaigns so that when prospects search certain terms, they see your ad in search results, click on your ad and end up at your website.

Pay Per Click Strategy

Pay per click simply means that you only pay if someone actually clicks on your Ad in the Google Search Results. This is the most cost effective strategy for new businesses.

Broad Match Keyword Strategy

This simply means that when a prospect performs a search that their search term does not have to exactly match your purchased keywords. For example: We may choose to focus on the keywords “Custom Closets Flowery Branch” but if someone searches Google using the keywords “Custom Closet Provider near Flowery Branch” then your ad is likely to appear in the ad rotation.

Recommended Daily Ad Spend

$15 – $20 per day – this is flexible, but overall based on the competition should be a good starting point.

Recommended Keywords / Phrases

Custom Closets Flowery Branch

Custom Closets Braselton

Custom Closets Chateau Elan

Custom Closets Hoschton

Custom Closets Gainesville GA

Custom Closets Jefferson

Custom Closets Cumming

Custom Closets Hall County

Custom Closets Jackson

Custom Closets Forsyth

Shower Doors Flowery Branch

Shower Doors Braselton

Shower Doors Chateau Elan

Shower Doors Hoschton

Shower Doors Gainesville GA

Shower Doors Jefferson

Shower Doors Cumming

Shower Doors Hall County

Shower Doors Jackson

Shower Doors Forsyth


Please complete the form below to indicate your agreement to all or part of the above detailed proposal and scope of work.

"*" indicates required fields

Billing Address*
This field is for validation purposes and should be left unchanged.