The Web Dude

Facebook Promoted Posts – Everything You Need to Know

Jarrod — Fri, 08 Jun 2012 19:04:12 +0000

Facebook officially rolled out their “Promoted Posts” feature for Facebook Business Pages on Wednesday, May 30, 2012. Now that I’ve had some time to research and also use Promoted Posts firsthand I thought I’d share pretty much everything you need to know in a post here. Let me just say up front that this is a really big deal and here’s why – on average, a post made to a Facebook Business page is only seen by about 25% of the people who Like the page.

Eligibility Details

There is really only one threshold that you have to get past in order to be eligible to create a Promoted Post on your Facebook Business Page. That threshold is the 400 Like mark. If you have less than 400 Like’s and you think that Facebook’s Promoted Posts feature would be beneficial to your business, your not alone. And, your right. Until Facebook lowers this threshold, your best bet is to build your page Like’s up to that point. See my post of 4 Ideas for Gaining Facebook Like’s Quickly for some ideas on how to make this happen.

How To Create a Promoted Post

Assuming that your Facebook Business Page meets the 400 Like’s threshold, here are quick step-by-step instructions on how to create a promoted post:

2. Once you have worked out your Promoted Post message, it’s time to hit your Facebook Business Page and actually create the post. I’m going to assume you know how to do this. If not, Contact Me and I’ll help you through the process. Once you have typed or pasted in your message, click on the “Promote” link at the bottom right of the Post. NOTE: If you wish, you can go ahead and publish the post before you click the Promote link, but you don’t have to. Here’s a screenshot:

3. Next, choose your budget amount. As you can see in the screencap below, $5 or $10 are the only options for this particular Promoted Post. The budget options are based on the number of Like’s a page has at present. Depending on the number of Likes to your page, you may also see additional budget options of $15 and $20.

4. If you click on the “More Options” link you will see the duration for which the post will be promoted and your current payment method. (Assuming you have already entered a payment method for Facebook Ads and Promoted Posts. If not, you’ll be prompted later to enter that information.)

5. Click the “Save” button and your Post will then be promoted. NOTE: If you haven’t already entered a Facebook payment method, you’ll be prompted to do so before your Post is finished.

Are Promoted Posts worth the investment?

I would have to say, that so far, for the ones that I’ve done, the answer is a resounding YES! Below are some screen caps that will help you understand how to determine if your Facebook Promoted Posts are worth your investment. The good news is that Facebook is really good about giving you real-time metrics, or insights as they call them, related to Promoted Posts.

2. Precent Reached – If you hover over the “Percent” link in a Promoted Post, you’ll see information similar to what is shown below. With this feedback you can quickly see what percent of your total “Likers” saw the post as well as what percent of those saw it as a result of your promotion investment.

3. Paid Reach and Budget Spent – If you click on the “Promoted for $XX.00″ disclosure triangle in the post you’ll see information similar to what is shown in the below screenshot. What I like about this information is the quick ability to see your total Paid Reach, the amount of your budget that has been spent and when the promoted post will expire. This also shows you Page Activity that is a result of your Paid Reach. One thing I’d like to see Facebook add to this pane of information is a breakdown of the total cost per person reached. A simple calculation can be done manually, but in my opinion, this would really help users realize what a great investment this can be.

In a nutshell, you should be able to use this information to make a pretty quick determination about whether investing in a Promoted Post on Facebook is going to pay off for your business. To be honest, you’ll never know unless you give it a try.

So, I encourage you to take some of your marketing budget and put it to work here. I’d be really interested in hearing some feedback either through the comments below or I welcome you to use my Contact form or give me a call at 678-568-1480. As well, if you or your staff are too busy or feel you don’t have the expertise needed to execute well on this, you can certainly get in touch with me and I’d be glad to engage with you on either an ongoing or per project basis.

New Facebook Pages: How will they affect your business?

Jarrod — Wed, 29 Feb 2012 22:12:27 +0000

Facebook announced a major shift in what a “Business” page will look and function like today. Here’s a short and sweet rundown on the changes and how this might impact how your business is using Facebook.

Timeline

As you can see in the graphic below, the new Pages for Facebook resembles the Timeline style used on personal profile pages. The function will be slightly different however. As an example, Apps and Custom Content will now be located below and to the right of the page’s cover photo.

Default Landing Page

Adios Amigo! A pretty big change here in that you can no longer set a default landing page for an app or custom content. Rather, your Timeline view will be your default landing page. I don’t see this as a big deal really given the fact that you can leverage the cover photo for branding. As well, apps and custom content now have much larger images that will call out for folks to visit them.

Custom Content

Custom Content and Apps will now have and expanded display area of 810px in width. As far as I know, there is no limit on height. The way I see it there are several benefits here:

2. Using this larger area will allow you to get more information above the fold and could possibly result in increased conversions.

3. The appearance of custom content and apps is much cleaner and has fewer distractions than the old Page style.

Additionally, apps and custom content will now be represented on the Timeline page with an image sized at 111px wide x 74px high. That’s huge compared to the old style 16x16px thumbnail. This should bring much more visibility to apps and custom content. You’ll definitely want to be strategic in using an image there that really pops and communicates well.

Pinned Posts

You can now pin a particular post to the top of your Page Timeline. The post will remain pinned for 1 week. This will be great for making sure that important information remains visible to your page visitors. A great example would be a weekly special for a restaurant or an announcement to remind people to enter a drawing or giveaway.

Messages

This feature doesn’t appear to be fully functional yet, but soon, your customers will be able to message you directly from your new Facebook Page. All the more reason to make sure you have a Social Media Customer Service Plan in place. Ultimately, what I really like about this is that customers can now communicate privately with you.

The transition from “Ads” to “Stories”

Facebook in general is moving away from using the term, “Facebook Ads”, and is trying to change the perception of advertising on Facebook in general. Ultimately, they’ll now be calling them “Stories”. If you’ve done any Facebook advertising in the past you know that they offered “Ads” and “Sponsored Stories”. It looks like everything is headed toward a sponsored story.

The positive aspect of this is that apparently, all the creation for this happens right on your Page which tells me that the process is going to be much more streamlined. As well, Facebook has really made some great progress in ensuring that your “Stories” reach far more of your fans and market than before.

Reach Generator

Facebook is rolling out a new feature called Reach Generator. In short, Reach Generator ensures that your story makes it to the Home page of your fans. Apparently a campaign that runs for one week is guaranteed to reach 50% of your fans. A one month campaign is guaranteed to reach 75% of your fans. This is a pretty big deal. Facebook has had some good algorithms for reaching target markets in the past, but reaching actual fans has always been a moving target at best.

Premium on Facebook

This will be used mostly for big brands but imagine reach 100% of your demographic on Facebook. Yes, you read that correctly. With Premium on Facebook, assuming your marketing budget is big enough, you can literally reach every single person with your demographic that is on Facebook. There are really 3 levels at which they’ll be doing this:

2. Direct to News Feed

3. On Logout (Begins in April

This is BIG. Statistics shown during the time that Facebook has been beta testing this indicate an average of 3X ROI when using Premium on Facebook. I say not bad, $1 in get $3 out. I’m thinking I’d like to put in about $50 million myself.

So there you have it. That’s what I know at the moment. Do you have questions? Would you like to talk about how your strategy needs to change as it realtes to Facebook Marketing? If so, Contact Me and let’s talk.

Facebook and Business: 4 things every Small Business Owner should know

Jarrod — Tue, 27 Dec 2011 15:41:12 +0000

I’m rather amazed. I’ve spent some time this week reviewing my business year. I’ve come to discover that nearly 50% of my income in 2011 has come from creating Custom Facebook Pages for small businesses. I knew this segment of my business had grown significantly this year, but I didn’t realize it had grown that much.

Since this has become such a big part of what I do, I thought I’d share 4 things that every small business owner should know about promoting their business on Facebook.

1. If you build it they WILL NOT come

I’ve consulted with many small business owners this past year about using Facebook to market their business. Nearly all of them had a perception that I could just build them a custom page and suddenly, customers and prospects would flock to it. It doesn’t happen. If your customers and prospects don’t have a compelling reason to visit your Facebook Page, they won’t do it. The exception would be if your already a well established business and already have thousands of fans. I work predominantly with small businesses, generally they have neither.

Don’t overlook the obvious here, sometimes, the compelling reason is that you asked people to visit and “Like” your page. A good time to do that is right after folks have had a great experience with your product or service.

2. Don’t “Fan-gate” without a carrot

There’s no doubt that “Fan-gating” can work to increase the number of “Likes” for a Facebook Business Page. That having been said, you should only “fan-gate” your page if you are trading something valuable in exchange for a “Like”. Ok, does this sound funny and strange to you? Here’s a quick explanation of “Fan-gating”:

Fan-gating is when you set up your Facebook Business Page (default tab) so that only people who “Like” the page can see and/or access the important information on the page. The important information could be a coupon, a sweepstakes entry form, or maybe some sort of digital gift like a whitepaper or helpful guide.

All too often I get the request to “fan-gate” every single tab on a client’s Facebook page. Even the ones that have their product catalog and encourage the visitor’s to order stuff from them.

NEWSFLASH: DON’T DO THAT. Only require people “Like” your page if you are offering something of value to them in exchange.

3. Doing a Sweepstakes? Go BIG or go HOME

So far this year, I’ve seen sweepstakes that garnered folks thousands of “Likes” and I’ve seen some that garnered just a handful. Here’s my observation on the difference. The successful sweepstakes embraced the “Go BIG of Go HOME” philosophy. Some gave away their own products, (Jockey P2P), some gave away iPhones and other highly sought after and popular stuff. The less successful ones were the ones that didn’t have a reality about what people would trade a “Like” for such as a small percentage off of an already low priced item.

One more note about running a Sweepstakes on Facebook… think of this as a way of saying Thanks to your existing fans, not as a way of increasing your “Likes”. What you really want to happen is to have your existing fans enter the sweepstakes and then share it with their friends.

4. QUALITY is better than QUANTITY

There are now probably hundreds of “services” available that guarantee you thousands of “Likes” if you’ll just follow their method. The trouble is, the quality of those “Likes” or fans as they used to be called is LOW at best. The misconception is that if you have thousands of “Likes” that you’ll increase your reach so much that overnight your “Likes” will exponentially grow to tens and eventually hundreds of thousands.

Here’s the problem with that, thousands of un-engaged fans don’t help you reach anyone. Why? Because the don’t really “Like” you or your business. They just clicked the button because the carrot was enticing enough.

You want people to “Like” your page on Facebook because of the experience they have had with your product or service; NOT because you allowed them to enter a sweepstakes.

Here’s the bottom line, it’s better to have 50 QUALITY fans, who are engaged and are genuinely fans of your product or service, than to have 5,000 fans who clicked a button but have no idea what your business is about.

So, what’s next?

I hope this gives you some food for thought as it relates to Facebook and your business. There’s no doubt, Facebook is a viable marketing platform for nearly every business. Are you using Facebook to market your business? Have you created a Custom Facebook Page yet? If not, let’s talk.

Contact The Web Dude

Camichael Throne appears in the WooThemes Showcase

Jarrod — Wed, 09 Nov 2011 22:07:25 +0000

I’m proud to see yet another one of my client’s websites now appears in the WooThemes Showcase. I was really proud of how this particular site turned out and apparently, the guys over at WooThemes thought it was nice too. Here’s a link directly to the Showcase Entry.

Are you in need of a great looking, search engine optimized, website for your business? Look no further, I can help.

Contact The Web Dude

Guard your website from Email spam bots

Jarrod — Tue, 18 Oct 2011 16:37:27 +0000

It’s happened to us all… suddenly you begin receiving way more spam in your Email Inbox than normal. There are numerous sources that can cause spam, but in this post, I’ll focus on Email Spam Bots and guarding and protecting your website against them. While there is no way to stop spam completely, you can use several different methods and tools to make sure that your website does not fall prey to Email spam bots.

In case you are wondering about what an Email spam bot is exactly, here’s a quick definition:

An Email spam bot is a script or application designed to harvest e-mail addresses from material found on the Internet in order to build mailing lists for sending unsolicited e-mail.

So, below are several ways to protect and fight against these evil villans of the web.

The Simplest Method – Plain Text

Because Email addresses use such a standard convention, a la – yourname@youremail.com – it’s relatively easy for an Email spam bot to crawl your publicly accessible website and find email addresses. One method many folks have adopted of late is to replace the “@” sign in your email address with the word [at] in brackets. Also, replacing the “.” sign in your email with [dot] in brackets. Compare them below:

Bad – yourname@youremail.com

Good – yourname [at] youremail [dot] com

Because an Email spam bot looks for such a specific naming convention, it’s unlikely that it would pick up on the Good listed above.

Obfuscation or Munging

Obfuscation is the concealment of intended meaning in communication, making communication confusing, intentionally ambiguous, and more difficult to interpret. There are many tools that are freely available on the internet that will take your email address and obfuscate the information so that Email spam bots can’t read or recognize it as an email address. As strange as it may seem, I’ve used this one for many years: Finger Lakes BMW Club Obfuscater. This is a site that appears to be a Club for BMW owners, but they are providing a nice service here. Obfuscation is the method that I utilize 100% of the time.

Here’s a visual on what your email addresses look like when Obfuscated using this tool:

Website visitor sees:
j@iamthewebdude.com

Email spam bot sees:

As you can imagine, even the most complex and powerful scripts and computers can’t unravel the mystery behind this much gibberish.

Cryptx WordPress Plugin

If your website runs on WordPress, (there’s roughly a 20% chance of this, give or take), there is a new plugin called Cryptx that will quickly offer you the options mentioned above as well as a couple of additional ones such as using an image as a clickable link to your email address. I first heard about this in an article over at wpbeginner.com. I haven’t tried Cryptx out yet but I do plan to test it in development later this week. Based on what I’m seeing, this may become a standard for all of my development going forward because it looks like it will be relatively easy and low maintenance for my clients. Once I’ve tested this plugin out in development, I’ll share more about it here on my blog.

So that wraps up this post. If you are experiencing a high volume of Email spam, you should take some time to review your website and follow one of the methods listed above to protect yourself again Email spam bots. If you are too busy, not technically adept enough, or recently “orphaned” by your webmaster, please feel free to get in touch with me. I’m happy to talk with you about helping you make sure your website is protected against Email spam bots and other vulnerabilities.

Contact The Web Dude for Help

What to do when a customer complains using Social Media

Jarrod — Mon, 22 Aug 2011 14:00:57 +0000

Social Media Marketing can sometimes be a lot of fun. Especially when you are reaching out to your customers and they are reaching back and engaging with you. It can become not so fun when customers choose to voice their discontent, problems, and disappointment using Facebook, Twitter, or other Social Media outlets. When this happens, the most important thing is of course, doing whatever it takes to make an unhappy customer happy again. Here’s an example of how one of my clients handled this situation. Hopefully it will help guide you ~~in the event~~ when the time comes.

What’s your plan?

It’s not abnormal for me to find out that my clients, who are mostly small business owners, don’t actually have a plan for how they will handle a situation like this. Ultimately, if you don’t have a plan in place for how to handle situations like this, you’ll be caught off-guard, and you may not resolve the issue to the customers liking. The one bit of advice I’ll include in this post about having a plan is this: Make sure your plan empowers the right people to make the customer happy.

If you don’t have a plan for how your business will handle this, check out my post entitled, How to create a Social Media Customer Service Plan.

Acknowledge and Accept Accountability – FAST

If a customer were to walk up to you in person or call you on the phone to make you aware of a problem, what would you normally do? I’m confident that your answer is that you would acknowledge the problem, apologize, and immediately go to work to correct it. This would obviously happen in a matter of moments, right? Such quick action would ultimately lead to making the customer happy again.

With Social Media, you need to take this same approach. Fortunately, Facebook and Twitter offer the benefit of quick notification when someone has posted to your wall or mentioned you in a Tweet. The sooner you respond, the more likely you are going to guide your customer back to a place of happiness.

What method is best for response? When in Rome…

A good general rule here is the old “When in Rome” rule. In case you need a refresher, “When in Rome, do as the Romans do.”

So, if someone comments on your Facebook Wall, reply back to them there. If someone makes an @ mention via Twitter, @ mention them back with a reply.

Below is a screenshot of a conversation between one of my clients and a customer who had a less than positive experience at their restaurant. This is a great visual example of diffusing the issue and immediately acknowledging the problem. More importantly, I like how they immediately voiced the fact that they want to make the customer happy again.

*Note: It is perfectly acceptable to request that the conversation go “offline” in order to get things fully resolved. Remember, it’s much easier to detect tone and build trust through voice or face-to-face communication. As well, it’s easier to get all of the details this way.

Transparency – Seize the Opportunity

Some small businesses that I’ve worked with want to immediately react by removing comments like this from their wall. The idea being, they don’t want folks to be influenced by any sort of complaint like this. RESIST THIS URGE!!

Here’s the deal, most customers possess and extend at least a small amount of grace. It’s far better for Facebook Fans or Twitter followers to be able to follow and witness the conversation that leads to a customer becoming happy again. This type of transparency builds highly valuable trust with all of your customers.

Ask the customer to share the resolution

If at all possible influence the customer, who you have hopefully returned to happiness, to share at least a small sign of resolution publicly. In most cases, you won’t even have to ask for this. Why? Because in most cases, people don’t care enough to even tell you there is a problem. The folks who do, also care enough to make sure that everyone knows when the problem has been resolved to their liking.

Ultimately, it’s my hope that you will view situations like this as an opportunity rather than a problem. Regardless, hopefully this will be an example for you and your business to follow.

Question: Have you experienced a situation like this before? Were you the customer or the business in the situation? How did you handle the situation? Please share your answers in the comments below.

My website is a Money Maker!!

Jarrod — Sun, 21 Aug 2011 00:11:31 +0000

Keith was kind enough to submit the testimonial below on August 20, 2011.

When I first talked with Jay about a website for my landscaping and lawncare business, I was skeptical about whether it would really generate any business for me. Needless to say, I’m not skeptical anymore. 3 short weeks after launching my new website, I had received numerous inquiries and signed on 2 new clients. This got me my initial return on investment plus some. At this point, I’ve lost count of the number of new clients I’ve gotten.

Am I a Happy Customer? Oh yeah!!

By: Keith

How to create a Social Media Customer Service Plan

Jarrod — Wed, 17 Aug 2011 17:00:13 +0000

Social Media is not only a great tool for marketing, it’s also a great customer service tool. Why you ask? Because it’s where people “hang out” online. It’s also where people share stuff. They’re not just sharing what they did on vacation, their sharing the experiences that they have with businesses like yours. Sometimes those experiences are good, sometimes they’re not so good. Regardless, when people share things about your business, it’s an opportunity to serve them and build your relationship with them. Here are 5 simple steps you can use to put a Social Media Customer Service Plan in place for your business.

1. Empower your Team to Make Customers Happy

This sounds easy right? It is if you have the right people in the right seat on the bus. Hopefully, this is the case for you and your business. If so, you will be comfortable empowering your team to resolve a customer’s issue without necessarily having to get permission from you, or their boss.

2. Ensure your Team has access to your Social Media Accounts

Make sure the people you have empowered to make customers happy, also have access as Admins to your Facebook, Twitter, and other Social Media Accounts. If you are sitting there thinking, “I don’t know if I trust my team with Admin privileges…” then you either need a new team, or you need to spend more time with them so they can gain your trust.

3. Set up a monitoring schedule and strategy

This can be as simple as checking your Social Media Accounts two or three times per day. In case it’s not obvious, be sure to set up email notifications for all of your Social Media Accounts that allow it. Text message notifications can be handy as well, especially for Twitter Accounts. Remember, whenever a customer reaches out to you, you want to reach back out to them as quickly as possible. As you business grows, you might even consider some of the fancy Social Media Monitoring Software that is now available.

4. Be present, active, and socially engaging

Remember, these are Social Networks not sales networks. Is it ok to sell, sure, but be social about how you do so. The more present and active you and your business is on Facebook, the more comfortable your customers will feel engaging with you and offering both positive and negative feedback on your products and services.

5. Assess and refine

As with all plans and strategies, it makes sense to regularly assess how things are working and refine as necessary. One thing I love about being a small business is the ability to act and change things quickly. I don’t need the approval of 7 people plus the Board of Directors, I just need to make a decision and things get changed. Determine what is working for you and what is not and implement changes quickly so that you are creating Customers for Life.

What would you add to this? Is your business actively involved in working a Social Media Customer Service Plan? Tell me what you think in the comments below.

5 steps to a solid Email Marketing strategy

Jarrod — Tue, 28 Jun 2011 11:30:24 +0000

The first and most important step to email marketing is developing a sound strategy. It’s critical to success and it’s not something that you should rush through. I’ve helped a number of folks through this process so I thought I’d share the steps involved here.

Most of my clients are retail businesses so this may have a slight retail slant. Even so, this method is applicable across all types of business and industry. Answer all of the questions below thoroughly and you’ll be well on your way a successful email marketing program.

Step 1: Who will receive and read your emails?

Who do you want to read and act upon your email marketing? Current and potential customers? Vendors and complimentary business owners? Industry leaders and peers? Family and friends? Your business may want to reach all of these people or a totally different group.

Deciding who will read and act upon your email marketing content and information is sometimes driven by what type of product or service you offer. As an example, let’s say you own and operate a local auto repair shop. It’s a no brainer that you’d want to send emails to customers who you’ve done work for, right? Positively right. But let’s think outside of the box for a moment. What about the owners at the auto parts stores close by? There’s a good chance that if they are getting your emails, they will send you some business. The same is possible with other local business owners. If they know about and receive your emails, they can share this with their customers and friends as well.

Make sure that everyone who wants to read your emails opts-in appropriately. NEVER add them to your list without their permission. Doing so is illegal. I’ll be talking more about the opt-in process in another post scheduled to be published soon.

Step 2: What is the purpose of your emails?

This is actually a fairly simple step. Here, let me help you out. The purpose of (Your Company Name Here)’s Email Marketing is primarily to (type your purpose here). Defining the reason you’re sending email communications will guide you in outlining the content for your emails. So, to follow the example of a local auto repair shop, the email marketing purpose statement might read like this:

The purpose of ABC Auto Repair’s Email Marketing is primarily to build trust by sharing tips and information that teach our customers important automobile repair and maintenance warning signs. Our secondary purpose is to give current and potential customers a reason to get their automobile repaired or maintained by our shop through the use of special offers and sales..

Note that the primary purpose here is disseminating valuable information to build customer trust. Email Marketing can drive lots of sales revenue but it’s always best to balance special offers and sales with valuable and trustworthy information.

Step 3: What are your goals?

This step is worth some extra time, effort and deliberation. Think about and brainstorm what results you’d like to achieve through your email marketing efforts over the next 6 to 12 months. Keep in mind that if you are building your email list from the ground up, it will take time to achieve these results. So, to follow the example of the local auto repair shop, the email marketing goals might be something like this:

1. Increase preventive maintenance sales by 25% over the next 12 months.

2. Achieve this goal by offering email subscribers an opportunity to understand warning signs that might indicate the need for repairs or maintenances along with incentives for purchasing preventive maintenance services such as exclusive special discount offers.

3. Measure the conversions by scanning QR Codes and monthly POS reports.

Step 4: How often will you market using email?

When you are considering how frequently you are going to market your business by email, think about how frequently your average customer shops at or patronizes your business. If that is once per week, then it makes sense to market to them via email on a weekly basis or maybe even twice per week. In the case of our local auto repair shop, a good frequency would be every three to four weeks. But wait, nobody patronizes their local auto repair shop that often unless their car is really old or a lemon right? True, but remember the goal mentioned above. The shop wants to increase preventive maintenance sales by 25%. As such, it will likely take a higher frequency for special offers on maintenance services to reach this goal.

Every business is different in this regard. Trial and error is key here so don’t be afraid to poke the box. Also, there’s no harm in soliciting feedback from customers on how often they’d like to receive your emails. Ultimately, your email metrics will help you determine what’s best for your business.

Step 5: What will your editorial process be?

Your editorial process and steps will vary, depending on your industry, type of content and email recipients. For our local auto repair shop the editorial process might look something like this:

Brainstorm

Document

Communicate

Collaborate

Send it!

Track it

So, what are your waiting for?

Now that you know the steps involved in creating an Email Marketing strategy, what will you do with this information?

Whether you are currently doing email marketing for your business or not, I’d be happy to talk with you about how I can help you work through this process and ultimately gain long-term repeat customers as a result. Contact me here and let’s talk.

5 reasons the Cloud is best for Small Business

Jarrod — Fri, 03 Jun 2011 19:46:14 +0000

There’s much talk about “The Cloud” lately. Businesses of all shapes, sizes, and varieties are deploying cloud applications daily. While the cloud sometimes makes sense for Large and Medium sized businesses, I believe that it’s the BEST option for the Small business. Below, I share my top 5 reasons for this belief.

1. Budget

2. Evaluation and Commitment

3. Updates and Maintenance

4. Accessibility

What if the internet service goes out at the office?

The answer is really easy. Go home and work. Go to Starbucks and work. Go to the Library and work. It’s very rare in this day and age that any of us are more than a few miles from FREE wireless internet service.

5. Scalability

Perhaps your found this article because you are in the process of considering and evaluating a Cloud based software solution such as a CRM, Project Management tool, or Online File Storage system. If so, head over to my Contact page, get in touch with me or leave a comment below. Ask me anything you’d like. I’ll give you straight answers and my best recommendations on what options are right for your business.